The idea behind distribution - based analytics is simple: It's a process by which sales results are adjusted according to the distribution levels of the products being analyzed. While it's a fairly easy notion to grasp, it's also extraordinarily powerful. Distribution is the most important variable in the marketing mix -- a fact supported by academic research and years of empirical work..

A distribution-based analytics approach offers a number of benefits, including:

• Greater accuracy when predicting future sales trends, while also revealing a better window into current market dynamics
• A deeper understanding of consumer preferences
• A Powerful tool to evaluate distribution gaps at any geographic level
• Finally, they generate lightning-fast insights into overall sales trends -- a first-level diagnostic on "why" something is occurring.

Powerful Process Solution for Any Category / Business

At Strategic Solutions we take pride in our innovative, industry-leading product offerings, including our platform which  leverage distribution-based analysis and customized coding and data harmonization. 

StratSolutions Catman™ is a suite of services that seamlessly supports all CPG category management initiatives -- a critical aspect of any company's success. Allowing  to quickly and easily take the first step toward maximizing retail sales and profits. Database customization and harmonization, business analysis, help with fact-based selling -- it's all part of one comprehensive package.

Our StratSolutions Catman™ process in conjunction with our Top Rated Trade Promotion Master™ delivers unprecendent capabilities to uplift Category perfermance and profitability

Analytivcs Outsourcing  is the final offering in our suite of category management services: you get everything outlined in StratSolutions Catman™, plus a dedicated consultant to deliver all of your category management analytics.